Workshops
Why Choose Digital Learn?
We believe that certification is a gateway for the interview process, once you are in then all that matters are your skills. Our Digital Marketing program is designed on the same fundamentals, we just don’t throw hours of content in your inbox but prefer to teach on how to use it.
The program curriculum is designed according to the latest industry requirements. To meet these high standards, marketers at Digital Learn will teach our students digital marketing from Basics to Advanced level and also walk you through the implementation in our course.
As per the current industry standards, companies are looking for candidates who are not only good in digital marketing but also have enough knowledge in various social media tools such as WordPress Website Designing, Mail Chimp, Google Ads, Content Writing for Digital Marketing and Designing Creatives. To meet these criteria, we have introduced Courses in which include Digital Marketing, Website Development, Search Engine Optimization, Analytics, Content Writing, Graphic Designing from Basic to Advance level and work on agency-level projects.
Talk to a Mentor
Course Highlights
Learn Data-Driven Digital Marketing
Programme Modules
- Principles of Digital Marketing
- Traditional Marketing & Its Disadvantages
- Project Management
- Digital Marketing: Marketing Funnel
- Consumer Persona
- Developing Marketing Objectives
- Digital Research
- Understanding SEO
- What Are Keywords And How Do They Affect Your Business?
- Essential Tools To Explore Before Shortlisting Keywords
- Reasons For Ranking Website
- Ground Zero Analysis
- Technical SEO – Audit And Fix Your Website For Better Ranking
- Learn To Set Up, Analyze, And Prepare Reports From The Webmaster
- On-Page & Off-Page SEO
- Hyper-Local Marketing
- Learn How E-Commerce SEO Is Done
- Website Audit: Audit And Optimize For Better Results
- Understanding Of Website Development
- Build A Functional, Responsive Website With WordPress
- How To Install WordPress Automatically And Manually
- Understand Plugins & Themes
- How To Find/Install Plugins & Themes
- How To Create A Page In WordPress
- User Management: Define Roles Of WordPress User
- Website Maintenance
- Google Webmaster Tools
- Google AdWords
- Google AdWords Keyword Tool
- Google Tag Manager
- Google Alerts
- Google Analytics
- Google Blogger
- Google Insights
- Google Trends
- What Are Keywords
- Types Of Keywords
- How To Choose The Best Format Of Keywords
- Manual Keyword Research Method
- Tools To Do Keyword Research
- Keyword Research Competitor Analysis
- Types Of Keywords
- How To Choose The Best Format Of Keywords
- Manual Keyword Research Method
- Tools To Do Keyword Research
- Keyword Research Competitor Analysis
- Usage Of Keywords On The Web Page And Blog Pages
- Building Backlinks
- Ranking The Website On SERP & Drive Organic Traffic
- Website Optimization
- Key Components of Web Design
- Mobile-First Design and SEO
- Copy Best Practice
- Website Metrics and Developing Insight
- Website Monitoring
- Evaluation Tools
- Key Optimization Performance Factors
- Content Marketing Concepts and Strategy
- Developing a Content Marketing Plan
- Publishing and Distributing Content
- Creating and Curating Content
- Enhancing Your Creativity
- Metrics and Performance
- Setting Up Your First Campaign
- Google Account Setup
- Different Types Of Ads
- Write Effective Ad Copies
- Understanding Different Google Ads Campaigns
- Drive Traffic To Your Website
- Analytics & Reporting
- Billings
- Creating Your First Ad
- Understanding Business Manager
- Getting Familiar with Ads Manager
- Different Types Of Ads
- Difference Between Facebook And Instagram Ads
- Understanding Different Ads Campaigns
- Analytics & Reporting
- Creating Your First Ad
- Creating An Instagram Content Plan
- Strategies For Eye-Catching Stories
- Growing Instagram With Perfect Caption And Using Right Hashtag
- Use Of New-Age Filters
- How To Make Trending Reels For Your Business
- Sell Your Product Or Service
- Generates Profits With Instagram Account
- Crafting An Instagram Strategy, Optimize And Repeat
- Influencer Marketing
- Starting a YouTube Channel
- YouTube Dashboard Intro
- Content Creation Strategy
- Record HD Videos From Mobile
- Writing Effective Title And Description
- Ranking & Optimization Factors Of Videos
- Increase YouTube Views & Subscribers
- Get Verified Batch
- Cross Promotion Of Your Channel
- Monetization
- Understanding Policies And Guideline Of YouTube
- Fundamentals of Display and Video Advertising
- Google Display Network and Video Ad Formats
- Google Display Network Campaign Types
- Ad Formats and Sizes
- Creating Display and Video Campaigns
- Targeting Display and Video Campaigns
- YouTube Ads
- Measurement and Optimization
- Email Marketing Basics
- Design Your First Email Campaign
- Optimizing An Email Campaign
- Tools And Strategy
- Creating An Effective Email Campaign
- How To Be A Better Communicator
- Automating Your Email Strategy
- Set Up Google Analytics For Websites
- A Deep Dive Into Various Features Of GA
- GA4
- Understanding Google Tag Manager
- Track Performance Of Various Paid And Organic Activities
- Report Analysis
- Data-Driven Campaigns
- Setting Up Goals
- Online Conversions
- Building Sales Funnel
- Lead Follow Up
- Free Automation Tools
- Remarketing
- Email & SMS Marketing
- Building Marketing List
- What Is ORM?
- Why Is It Necessary?
- How To Manager ORM
- Handling Negative Reviews
- Social Listening
- Tools To Manage ORM
- Learning From Your Mistakes
- What Is Media Buying And Why It Is Important?
- Types of Media Buying
- Media Planning and Budgeting
- Optimizing According To Goals
- Setting Up Weekly or Monthly Targets
- Why Is Personal Branding Important?
- Setting Up Your Goals & USP
- Define Your Target Audience
- Understanding Influencer Marketing?
- Case Studies
- Different Kinds Of Influencer Marketing
- Setting Up Targets To Become An Influencer
- Tracking Success
- Enhance Your Content Strategy
- Build A Community
- Understanding Digital Strategy
- Digital Strategy Research
- Executing your Strategy
- Setting up Objectives and KPIs
- Developing a Creative Strategy
- Communicating your Strategy to the stakeholders
- Becoming a Strategic Thinker
- Your First Freelance Digital Marketing Project
- Platforms To Get Projects
- Do’s & Don’ts Of Digital Marketing Freelancer
- How Should You Charge For Projects?
- Creating Your Project Proposal
Digital Marketing Tools
Platforms and tools that you will be master during the learning
Frequently Asked Questions
The complete digital marketing course will be offered for the duration of 2 months from Monday to Friday.
- Small Business Owners
- Students
- Anyone who wants to be a freelancer
- Starting to plan your career as Digital Marketer
- People who want to be independent of employers and earn using their laptop
6 AM to 7:15 AM for the current batch.
Creative Agencies, Mid-Level to top-level companies, Startups
Un-paid Internship with agencies that we have tied up with.
All the mentioned modules will be covered for both free and paid students
- For Classes, Mobile or Laptop
- For Internship – Desktop or Laptop will be added advantage
This course is delivered online via the Cisco Webex Platform. Click here to download.
- 90% Attendance
- Completing ALL THE GIVEN assignments on time
Starting package can be 3 lakhs per annum depending on your qualification and skills but this is promised only after successfully completing the internship.
- 18,000/- INR onetime payment
- Installment option available on request